Liz Claiborne's Curve brand launched Curve Connect, a new fragrance duo, last month. The scents are...
...designed for those who are motivated by social networks, meaningful relationships and staying interconnected. It's about about what you have, it's about who you know. Curve Connect...stay connected and see where it takes you.
Curve Connect for Men (shown) features exotic foreign teas, tobacco flower, sandalwood and tonka bean, and is available in 125 ml Cologne Spray.
Curve Connect for Women includes notes of tangerine, white melon, cactus flower, plum, saffron, cinnamon, sandalwood, cedar, sheer patchouli and Tahitian vanilla. It is available in 100 ml Eau de Toilette.
Both scents can be found now at Macys.
I understand the description of the targetgroup but I believe it is a bit weird to match a fragrance with the socially active interconnected people.
Not a nice bottle and not so nice letters. Curves reminds me of a commercial I used to see on television in Canada and Curves was a fitness club for +Size women.
Melon and sandalwood? The combination makes me nauseous.
Oh yes, and sandalwood with tonkabean makes my stomach turn.
M, it sounds very similar to the ad copy for Calvin Klein's CK IN2U.
The men's sounds much more appealing to me than the women's.
Curve Connect… the first fragrance you can smell on facebook.
Ooh Robin, now I see it! I had a much older age group in mind like people in their forties who are socially very active in their own neigborhood and who do a lot of volunteerwork.
The website of Liz Claiborne (in +sizes) confused me, for I personally thought that the clothes she designs for that group are so dull.
You know, Curve is owned by Liz Claiborne but I don't think they use the LC name at all on the packaging or advertising, and that is probably why — completely different demographic!
I wish that Liz Claiborne Curve and all of its variations would seize to exist. For years Curve has plagued perfume counters by taking up space. It has tried to pass as a real “department” store juice but it ends up behind a layer of molded plastic with a security sticker at Wal-Mart within a few months, displayed on holidays as an impulse buy for people to pick up for someone they don't know in a holiday panic. Anyways, this sounds like the rankest combination of notes (the women's): sandalwood, patchouli and melon? Sounds like if you wore this it would automatically disconnect you from all of your social connections.
LOL at “taking up space” — I would say the same of many brands 🙂
Curve Kicks (2007's) and Curve Connect are SO different from the first four curve fragrances (for men I mean). They older ones were all about being really fresh and modern, but Connect and Kicks are both much heavier fragrances. They're still pretty fresh in comparison to, say… Obsession or something. It's kind of a shame too, because Curve Crush and Curve Wave are fabulous. Curve Wave is like that fragrance that takes it SO far into the “fresh” category, it compltely overloads you with citrus and sunshine, and smells completely fake. But I love it! It's PERFECT for florida.
I will say most of the Curve for women fragrances aren't very good. I remember smelling the Curve Connect… it didn't thrill me, but I didn't hate it either, which is a lot more than can be said about most of the other women's ones…
Must say this ad copy is inspiring for the prix eau faux…
GOOFY!!!
Oh, Curve… I remember when I was an exchange student, about 12 years ago, and stayed in US for a year – lived with a host-family in Texas. My host-mum once pressed a bottle of Curve upon me and insisted I wear it. I was 14 at the time, and not a perfumista at all then, but I took one sniff and after that the bottle found residence in my closet for the rest of my stay.
Agree w/everyone that melon and sandalwood/patchouli sounds disturbing.
Seriously, who writes this kind of copy? They should be fired!
That's what I was thinking, only this is even more inane…
Ha! Exactly!
I'm sorry to say I don't think I've tried a single one on skin.
You know, the melon is probably just an aquatic note (not that it makes it any more appealing to me).
Really? I thought it was kind of funny.
It's very funny, but I can't imagine that it makes teens want to buy this. It might sound new, fresh and youth-savvy to my 88-year-old grandmother, who doesn't understand the concept of email, but hardly to a 17-year old.
I wouldn't even pretend to understand what makes a 17 year old want to buy anything 🙂