Ava Luxe has introduced a new fragrance, Madame X, described as a "sheer ambery veil of labdanum and leather that wears close to the skin but lingers through the night". The notes include coriander, acacia farnesiana, freshly cut hay, jasmine, rose, labdanum, leather, incense, patchouli, oakmoss, civet, ambergris, castoreum, sandalwood, musks and vanilla.

Madame X is sold in Eau de Parfum and Parfum, and samples are available for purchase.