The spot for Wright No. 100.
Wright No. 100 ~ new fragrance
Tyson’s Wright Brand Bacon has launched Wright No. 100, a new bacon fragrance celebrating the brand’s 100th anniversary…
A beauty journalist
If you’ve ever done jury duty (me, recently), you’ll know it can be an odd experience. If chosen, you end up determining someone’s fate, but until that point it involves long periods of sitting in a room and waiting to be called.
As a beauty journalist, I idled away the time by trying to work out who was wearing which scent. I clocked Chanel’s Coco a number of times, while Red Door by Elizabeth Arden and Clinique’s Aromatics Elixir seemed to swirl into the room out of nowhere.
While I understand why these decades-old fragrances are still firm favourites, the wearers themselves weren’t old at all. It made me wonder: are these scents ageing these dynamic, vibrant women?
— Read more, or, better yet, don't, in Your perfume could be ageing you – here's why at The Telegraph.
Continuing to explore the beginning of a revolution
A quarter of a century later [after the 1994 launch of CK One], market research company Statista found that 51 percent of new fragrance launches in 2018 were for fragrances that were marketed as “unisex”—compared to 17 percent in 2010. And we’re continuing to explore what it means to smell masculine, feminine, and all of the gender and sexuality expressions in between.
“We’re at the beginning of a revolution,” says Phil Riportella, co-founder of the online-only fragrance brand Snif. “The types of fragrances an individual enjoys don’t have to be tied to gender anymore, but instead are about what an individual likes.”
— Read more in Perfume is Finally Moving Away From Gender at Elle via Yahoo Life. (Or see here, here, here.)
Something that smells antique
While you don't want your perfume to smell too young, you also don't want it to smell too old. "Something that smells antique leans more toward overtly mature, reminding us of a 'grandma's' fragrance," says Fitz. "Women today do not act or merely resemble what 65-year-old women of the past looked like. They are bold, confident, and embrace their age and femininity."
— Embrace your age, yes, just be sure you don't smell overtly mature. For more advice, read If You're Over 65, Don't Wear This Scent, Experts Warn at Best Life.