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There’s nothing quite like moseying into a New York City diner for a juicy burger and crisp French fries, but have you ever been to a diner and been served … fragrance? Probably not. Chanel is taking over a diner in Williamsburg — 225 Wythe Avenue — to celebrate its nostalgic Chance fragrance.
— The Lucky Chance diner will be open in Brooklyn from September 8 through the 10th. Read more in Would You Eat Chanel Perfume? at The Cut, or make your reservation here.
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Inside the exhibit, visitors engage all five senses. In the Scent Library visitors will learn about five scent categories: citrus, fruity, floral, woody, and spicy. Guests will explore over 20 exotic aroma profiles from around the world. Visitors can also step inside a Coca‑Cola bottle for a picture-perfect moment or compete in a guessing game to unlock new visual landscapes by identifying distinct scents.
— Read more in World of Coca-Cola unveils new immersive Scent Discovery exhibit at RoughDraft Atlanta.
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A whiff of strawberry sweetness hits you as soon as you walk into “The Pink Bedroom,” an exhibit at the Museum of Sex in New York. The installation is a jumble of shocking pink objects (stuffed animals, makeup compacts, music boxes, shoes and sex toys) arranged around a bed made with pink sheets and pillows. But it also features a mishmash of smells: rose, baby powder and … is that cat pee?
— Read more in Perfumes for Primal Urges: Marissa Zappas, who has developed fragrances with sex workers, poets and astrologers, is the nose behind a new scent at the Museum of Sex at The New York Times.
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The room dedicated to No5 – [Thomas du Pré de Saint Maur of Chanel's] personal favourite, he tells us – features Andy Warhol artwork that’s never before been shown to the public, as well as an interactive VR experience where you take on the role of perfumer Ernest Beaux in 1921, presenting Gabrielle Chanel with samples of what became the world’s most iconic perfume.
— Read more in A spectacular new fragrance exhibition, Le Grand Numéro de Chanel, opens in Paris at Harper's Bazaar.
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One of the few champions of the olfactory senses as an artistic medium is Sissel Tolaas, a Norwegian-born, Berlin-based artist that has been exploring smells for more than 25 years. [...]
“Smell is everything. Wherever there’s air, there is a smell,” said Tolaas. “It’s why I call myself a professional in-betweener, because life is everywhere. Where there’s smell, there’s life.”
The Institute for Contemporary Art at the University of Pennsylvania is now hosting Tolaas’ first major U.S. exhibition, with the abstract title “RE______.” An earlier version of the show was originally created by the Astrup Fearnley Museum in Oslo, Norway.
— Read more in Dollars and scents: Follow your nose through this exhibition at ICA at WHYY. The exhibit runs through December 30, and you can find out more here.