The luscious aroma of flowers attracts lovers, and the biological role of that smell is similar: to attract pollinators. “Plants need to attract insects, bats and hummingbirds to transfer the pollen and create fertile seeds,” says Hugh Iltis, professor emeritus of botany at UW-Madison.
— From Curiosities: Why Do Flowers Smell, And Why Do Plants Smell, Too?, in Science Daily, with thanks to Ruth for the link and post title!