Maison Francis Kurkdjian has launched Aqua Media Cologne Forte, a new addition to the Collection Cologne Forte…
One person led to two
The scent was created back in 2015 in celebration of Baccarat's 250th anniversary. It was supposed to be a limited edition of 250 crystal bottles, designed by Georges Chevalier, housed in a beautiful box, available for the happy few. It was intoxicating. People would stop you on the street and ask you “what is your scent? It's the most beautiful scent that I have ever smelled.” It was very mathematical: one person led to two. It's exponential. I think what happened on social media is a reflection of what happened in real life. Francis created one of the most desirable scents in the world without any marketing spend, any campaign, any KOLs, or any celebrity embodying the scent. It's unheard of.
— Marc Chaya on Maison Francis Kurkdjian Baccarat Rouge 540. Read more in Maison Francis Kurkdjian CEO Marc Chaya on the business of fragrance at Esquire Singapore.
Paris as a gift
A holiday spot from Maison Francis Kurkdjian.
The daily lemming
From Maison Francis Kurkdjian, Baccarat Rouge 540 Sparkling Body Oil: "The Baccarat Rouge 540 Sparkling Body Oil is a sensual conclusion to a beauty ritual, beautifying the skin with a floral, amber, and woody aura. This shimmering 24K gold scented oil is inspired by the secret of Rouge à l'or, an alchemy obtained by blending crystal and gold powder, leaving the skin delicately sparkled and scented." Available for pre-order at Saks, $195 (ouch) for 200 ml.
The daily lemming
A collector bottle for Maison Francis Kurkdjian's latest, 724: "Urban landscapes and their surrounding architecture overtly influenced the aesthetic of this musky floral eau de parfum, available in a limited-edition gift set of which only 165 pieces are available worldwide. Made in France by capable artisans, this case features a special bottle engraved by hand with fine gold lettering and an elegant silk ribbon in the signature 724 urban blue." $550 for 70 ml at Bloomingdales.