Lancôme will launch Hypnôse Homme Cologne this month. The new limited edition fragrance for men is a lighter, fresher, more citrus-y version of 2007's Hypnôse Homme. It was inspired by traditional Eaux de Cologne, and follows last year's Hypnôse Homme Fresh…
Lancôme's new fragrance, Magnifique, will be making an appearance at Madrid's third annual La noche en blanco this Saturday, September 13th. Artist Ana Laura Aláez will construct a red geometric sculpture inspired by Magnifique's bottle in front of the Palacio Real:
A feminine, contemporary space, painted red and made with iron and methacrylate, will serve as the dwelling place of a female violoncello player. From its small, inhabitable shape, created by renowned artist Ana Laura Aláez, it will try to create a musical dialogue with the building next door, the Royal Palace…
Anne Hathaway for Lancôme Magnifique. The music is the Brand New Heavies doing Cole Porter's C'est Magnifique (see music video here).
Magnifique is the latest fragrance for women from Lancôme, and it launches this month under the tag line “You are unique; you are Magnifique”. The celebrity spokesperson is Anne Hathaway; the perfumers are Olivier Cresp and Jacques Cavallier; the spicy woody scent is intended as “an olfactive interpretation of red”.
I will start by admitting that I'm not a huge fan of the Lancôme fragrance line. Offhand, I can't think of a single scent in their current range that I've any interest in wearing other than the lovely Mille et Une Roses, and I'm not even sure that is still being sold. Hypnôse, their last major launch for women, did not appeal to me at all. The name Magnifique — am I the only one who thinks of mascara or a hair care product when I hear Magnifique? And who finds “You are unique; you are Magnifique” downright cheesy?
Still, anything that continues the current “woods for women” trend is welcome…
Lancôme will launch Magnifique, a new fragrance for women, this coming August under the tag line “You are unique; you are Magnifique”. The fragrance is fronted by actress Anne Hathaway, star of The Devil Wears Prada.
Magnifique is a spicy woody floral “meant to be an olfactive interpretation of red”. It was developed by perfumers Olivier Cresp and Jacques Cavallier…