Yes, the scent is designed to be worn “on the pulse point between the thighs” and “activated” when you walk in an “intoxicating burst of fragrance”.
[...] According to Mouret, the fragrance is “a women’s perfume that men can wear – not unisex," and was created in a very instinctive way.
— Vogue explains the new Etat Libre d’Orange Une Amourette Roland Mouret. Read more at Roland Mouret's Fragrance Is To Be Worn Between Your Thighs.