The archetypal image of Valentine’s Day is a heart-shaped box of chocolates. Done right, the box is wrapped in lightly padded vermillion satin, and the chocolates are rich and silky smooth — no grainy cherry filling here. Of course, next to the box is a lush bouquet of fragrant flowers. It’s romantic, timeless, and sure to melt the coldest heart. To me, its perfume equivalent could only be Guerlain Attrape-Cœur.
In 1999, Guerlain released Guet-Apens Eau de Parfum as a limited edition and named Mathilde Laurent as its nose. The fragrance was reissued in 2005 as Attrape-Cœur, this time credited to Jean-Paul Guerlain. (I’ve also seen Maurice Roucel’s name tossed in as a contributor to Attrape-Cœur.) In 2007, Guerlain released an Eau de Toilette formulation in duty free shops and named it, oddly, Vol de Nuit Evasion. (To make it even stranger, Vol de Nuit Evasion was packaged in a L’Heure Bleue/Mitsouko bottle, but labeled with the classic Vol de Nuit parfum logo.)
In French, guet-apens means “ambush.” I think Attrape-Cœur (“heart catcher”) is a more fitting name for the fragrance…