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You’ve no doubt smelled it yourself

Posted by Robin on 18 December 2017 15 Comments

The cult of Le Labo Santal 33 is a serious one, if not exactly a stealth one. In fact, if you've spent even a minute at LAX, JFK or Heathrow, you've no doubt smelled it yourself, whether you're a beauty scion or firmly feral in your fragrance devotion. Its appeal spans ages, genders, cultures and sexual identities.

— Read more at The Cult of Le Labo Santal 33: Five superfans on why they love the storied fragrance at Fashionista.

Lazy weekend poll ~ open thread, mid-December 2017

Posted by Robin on 16 December 2017 207 Comments

Our same old open thread poll for a lazy winter weekend. Talk about anything you like — the fragrance you’re wearing today, the fragrance you bought when you’d gone shopping for something else, whatever.

Or, ask a question about fragrance, then see if anyone else has asked a question that you can answer…

Read the rest of this article »

What’s in a name

Posted by Robin on 16 December 2017 6 Comments

Shumate and Luby [of Pinrose] noticed that although the fragrance Sugar Bandit was neither their worst- nor best-seller, it had the highest re-purchase rate. Clearly, customers liked the scent, but something about the marketing was off.

“We realized that the name might be holding it back a little bit,” says Luby. After renaming it Secret Genius (described as “perfect for hatching plans and sneaking kisses”), sales took off, and it’s now their No. 1 best-seller.

— Read more at Here's Why Perfume Descriptions Are Never About Smell at Racked.

How to become a perfumer

Posted by Robin on 16 December 2017 2 Comments

Perfumer Quentin Bisch talks about studying perfumery at Givaudan.

The daily lemming

Posted by Robin on 16 December 2017 4 Comments

Fantastic apothecary-style packaging on Atelier Cologne's new series of candles, although you'll need to have long matches on hand (and good luck if your wick goes off center). Bois Montmartre, Oud Jumeirah, Rose London, Orange Positano, Cédrat Venice, Tobacco Texas, The Séoul, Bergamote Shanghai and Vanille Nolita are $75 each for 210g at Neiman Marcus.

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From NST at Twitter

  • "10 show-stopping oud perfumes" (harper's bazaar) https://t.co/3YUmxwkqio, 10 hours ago
  • "New scented pencils could put students in the mood to learn" (cbs8) https://t.co/XGYSWpl98S, 10 hours ago
  • "9 Special Perfumes Editors Predict Will Be The Next Baccarat Rouge" (refinery29) https://t.co/8ZAHGqlTMX,
  • "Tory Burch Talks Her Dream-Inspired Fragrance Collection And The Power Of Perfume" (forbes) https://t.co/0LA00esoe0,
  • "D.S. & Durga founders on building their business: ‘There are no rules’" (glossy) https://t.co/sS437k795O,

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