More lemmable stuff from Fredericks & Mae: Wildflower Seed Paper Cannons. (So they're not really scented, and I don't think any of the flowers — Black-Eyed Susans, Cockscomb and Sesame Flowers— are highly scented either, but I want them anyway.) "Confetti embedded with wildflower seeds - a compressed air canister makes a rather loud pop as these explode with future blooms." $14 each at Beautyhabit.
A Girl in Capri
The spot for Lanvin A Girl in Capri.
Lanvin A Girl in Capri ~ new fragrance
Lanvin has launched A Girl in Capri, a new perfume for women…
Monday scent of the day 5/6
Another weekend gone. It’s Monday and International No Diet Day. What fragrance are you wearing?
I’m accruing early (partial) credit for the community project in Hové Napoleon.
Reminder: on 5/10, wear a fragrance by Heeley, Hiram Green, Histoires de Parfums or Honoré des Prés, if you have one…
That heady and ambiguous cocktail of vinyl and plastic gases
To entice auto buyers, insurer Liberty Mutual is running a print ad with a peel-back fragrance strip—the same kind used to sell perfumes. Only instead of citrus and sandalwood, it’s going for that heady and ambiguous cocktail of vinyl and plastic gases that come with a ride fresh off the manufacturer’s assembly line.
— Read more at Why an Insurance Company Created a Scented Print Ad That Releases the ‘New-Car Smell’ at Adweek.