The actor’s own relationship with scent had been limited until meeting Bergelin. “I came from a very conservative background, and the cologne that I wore was what my father wore. It was Old Spice. You just couldn’t get more American. To this day, it reminds me of my father,” he said.

— Kevin Costner, who fell in love with the Rainbow Bar body wash from 19-69, and is now partnering with the brand. Read more in All the Juice on Kevin Costner’s New Project in Fragrances at Women's Wear Daily via Yahoo.