Slow fragrance started setting off my beauty reporter spidey senses right as fragrance seemed to hit impossible popularity on PerfumeTok and in industry headlines. The brands that embrace the practice speak up about ethical sourcing and a return to the intentional artisanal practices that defined luxury fragrance before the explosion of celebrity beauty brands and viral must-haves on social media. While the emerging term is not yet tightly defined like its predecessor movements slow food and slow fashion, a growing cluster of brands promote a rejection of mass production in favor of thoughtful craftsmanship, even if it means restricted production volume.

— Read more in Slow Fragrance Is Reimagining the Future of Sustainable Perfume at Marie Claire.