Nineties fragrances are top of consumers' beauty wish list as the 1990s nostalgia trend continues to soar. Videos using #90sperfumes currently have more than 1.2 million views on social media platform TikTok.
The department store has placed these scents in its top nine products, across all categories, that have defined the past year. Sales for Mugler’s Angel fragrance, which launched in 1992, have risen 23% in this time frame, found the report.
— Read more in 2023’s beauty buying habits revealed: Nineties perfumes are in, tech is out at Cosmetics Business.
I’d be interested to see if more young people are buying “Angel” Elixir over the EDP or even if they prefer the EDT.
Yeah, no idea, sorry.