When a new Yves Saint Laurent perfume came out in 2001, Tom Ford, the creative director of the house at the time, threw a sensational party at the Paris Stock Exchange, where he put a gaggle of practically nude models on display in a giant plexiglass container. The fragrance was called Nu, French for “nude.”
An event like that seems unimaginable today, and not just because unchecked hedonism became taboo after #MeToo. The whole marketing ideal has changed: Most designers and brands aren’t using sex to sell perfume — and people aren’t buying perfume to have sex.
— Read more in When Did Perfume Stop Being About Sex? at The New York Times.