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A self-care moment

Posted by Robin on 14 May 2021 2 Comments

Today, even the fine-fragrance category is having a self-care moment, as people now wear perfume less for social occasions and delve more into what fragrance does for them personally.

It does plenty: Seventy-five percent of emotions generated each day are due to smell, according to scent market research cited by retail solutions provider Mood Media.

— Read more in Fragrance Gets Functional at Women's Wear Daily via AOL.

Filed Under: perfume in the news
Tagged With: aromatherapy

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2 Comments

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  1. pyramus says:
    14 May 2021 at 9:13 am

    That is such a *weird* assertion to make. 75 per cent of all emotions in the course of a day? Envy, confusion, sympathy, awkwardness, excitement? There are a lot of emotions! And there are a lot of senses to stimulate those emotions!

    Don’t get me wrong: I am obsessed with scents (obviously). But I think for the huge majority of people the huge majority of the time, the sense of smell is an also-ran compared to sight and sound. When I’m feeling things while at work or watching a movie or going for a walk, my sense of smell is a bit player.

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    • Robin says:
      14 May 2021 at 9:29 am

      The 75% is what you’d expect if you asked scent market research provider Mood Media the question to begin with — they provide scent marketing strategies 🙂

      It’d be like me asking Nordstrom what percentage of my happiness came from a new shirt.

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