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She’s like a rainbow

Posted by Robin on 1 September 2018 8 Comments

Jennifer Lawrence for Dior Joy.

Filed Under: perfume in the news
Tagged With: dior, video

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8 Comments

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  1. Oakland Fresca says:
    1 September 2018 at 12:32 pm

    Sniffed this one paper. Didn’t get the full dousing my begowned body in a pool effect, sadly. Maybe if I try it on skin?

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    • Robin says:
      1 September 2018 at 12:40 pm

      Might need dress, pool, jewelry and at least 2 lipstick shades. Good luck to you.

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    • johanob says:
      1 September 2018 at 2:06 pm

      I got NO Joy.
      Guess I’ll stick with the other Joy.????????‍♂️????????‍♂️✌????

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  2. viridiaan says:
    1 September 2018 at 5:09 pm

    Much like this scent’s name I guess the target audience is too young to know this song has already been used for Apple Computers in a commercial back in 1999 when they released the five colour collection of iMacs. A clever use of the tune, unlike this.

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    • Robin says:
      1 September 2018 at 10:26 pm

      I don’t remember that ad, but I thought it was not a great choice either. Cartier Carat, at least it would make sense, although a RS song would not be very Cartier-like.

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      • viridiaan says:
        2 September 2018 at 2:16 pm

        Yes Cartier Carat would be a better match! I imagine Mick and Keith both have a nice collection of their watches and other goodies, so the song may be not too far a stretch… ;-)

        If Dior wanted a more fitting retro song they could have used “Joy” by Apollo 10 from 1972. It’s been in a few soundtracks lately but to my knowledge not used in an ad. Also, it’s an instrumental so would work well as an international campaign… no lyrics! ????????

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  3. AFA says:
    2 September 2018 at 12:42 pm

    I liked the spot, so far is what I´ve enjoyed the most from this release, Jennifer looks lovely in it, I wish the bottle was as glamorous and girly as this.

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  4. LunaGrrrl says:
    5 September 2018 at 1:53 pm

    Sephora has this in stock. I thought the bottle was lovely, however the fragrance was a boring re-re-retread, really nothing that screamed “joy”, and the drydown was not pleasing.

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