Posted by Robin on 1 September 2018 8 Comments
Jennifer Lawrence for Dior Joy.
Sniffed this one paper. Didn’t get the full dousing my begowned body in a pool effect, sadly. Maybe if I try it on skin?
Might need dress, pool, jewelry and at least 2 lipstick shades. Good luck to you.
I got NO Joy.
Guess I’ll stick with the other Joy.????????♂️????????♂️✌????
Much like this scent’s name I guess the target audience is too young to know this song has already been used for Apple Computers in a commercial back in 1999 when they released the five colour collection of iMacs. A clever use of the tune, unlike this.
I don’t remember that ad, but I thought it was not a great choice either. Cartier Carat, at least it would make sense, although a RS song would not be very Cartier-like.
Yes Cartier Carat would be a better match! I imagine Mick and Keith both have a nice collection of their watches and other goodies, so the song may be not too far a stretch…
If Dior wanted a more fitting retro song they could have used “Joy” by Apollo 10 from 1972. It’s been in a few soundtracks lately but to my knowledge not used in an ad. Also, it’s an instrumental so would work well as an international campaign… no lyrics! ????????
I liked the spot, so far is what I´ve enjoyed the most from this release, Jennifer looks lovely in it, I wish the bottle was as glamorous and girly as this.
Sephora has this in stock. I thought the bottle was lovely, however the fragrance was a boring re-re-retread, really nothing that screamed “joy”, and the drydown was not pleasing.
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