Nope. They have never smelled it [before they buy it]. They're not available in department stores. She is selling direct to her consumers, and they are buying it, and then afterwards they can decide whether or not they like it. But at least they could take a picture and post it on social media saying, I had one of the Kim Kardashian fragrances.
— Jenna Rosenstein of Harper's Bazaar talks to NPR about the changing celebrity fragrance industry. Read more at The Celebrity Perfume Is Back.
I listened to that piece while driving home yesterday and was horrified … but not really surprised.
It sort of makes more sense to me than going through Macy’s — it’s like you just make enough for your SERIOUS fans.
So silly not to mention the JLo perfume empire. She does extremely well.
Yes, it wasn’t a comprehensive history — more interested in the “new model” of celeb sales, I think.