The musky, sweet vanilla scent with hints of cherry and salt that lingered on your fingers long after you closed the cap is now a trademarked entity.
Hasbro, the maker of the iconic dough, said Friday its bid to have the scent trademarked was successful.
— Read more at Hasbro has trademarked the smell of Play-Doh, and your childhood at CNBC.
Hmm. Salt has no scent and Play-Doh smells mainly of heliotropin which is banned above a certain concentration.
Hmm again. It is classified as a narcotic in some countries. And I ate it as a child!
No harm done. Except for my ADD.
I am pretty sure nearly every child who had access ate at least a little taste
You can’t copyright or patent a scent, and you certainly cannot trademark one (that doesn’t even make sense). Sounds like some hot air Hasbro is letting loose. If this was true, every large perfume house would be doing the same and trying to stomp out any competition.
You cannot patent or copyright a scent, but in very limited circumstances you can trademark one in the US. The scent has to “serves no important practical function other than to help identify and distinguish a brand”, which means it can’t be the smell of a perfume.
Seems unlikely this is hot air, they’ve been trying to trademark play-doh for some time now and if they say the Patent and Trademark Office has accepted their bid, I’m thinking that it has.
Didn’t Demeter have a play-doh perfume?
Yes, but pretty sure it is licensed since it also has the official play-doh logo on the label.