• About
  • Login to comment
    • Facebook
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Perfumers
  • Perfume Houses
  • Shop for perfume
  • Resources

Hints of rose and peppermint

Posted by Robin on 13 March 2017 6 Comments

It’s not often that you hear commuters talk about how much they enjoy the smells of the city bus. But this month in Singapore, taking a deep breath in through your nose might not be such a risky proposition for commuters. In fact, they might even pick up hints of rose and peppermint.

That’s the “signature scent” being deployed over the next month to entice people to use more public transit.

— Read more at To Entice Riders, Singapore Buses Get a 'Signature Scent' at CityLab.

Filed Under: perfume in the news
Tagged With: public space scenting

Advertisement


6 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. lizbee says:
    13 March 2017 at 8:36 am

    Facinating! I like the idea, but it seems like the impact would be subtle, as the scent would reach people who already take the bus. I don’t really see it drawing in those who don’t use public transportation. Also, the baked potato button was funny. I’ve never heard of anything like that. “Smell-vertising” is now my new favorite word.

    Log in to Reply
    • Robin says:
      13 March 2017 at 9:41 am

      I like the idea in theory, but in reality public space scenting is usually annoying to me — I never like the scents!

      Log in to Reply
      • lizbee says:
        13 March 2017 at 9:54 am

        Good point. I’m imagining a light and faint scent of fresh roses and fresh eucalyptus, but that’s probably wishful thinking.

        Log in to Reply
  2. donanicola says:
    13 March 2017 at 9:52 am

    I would be interested to follow this story as I wonder if there would be a backlash from the anti perfume lobby. For myself I would complain not one bit if they puffed rose/eucalyptus through the 149 bus Tottenham – London Bridge….

    Log in to Reply
    • Robin says:
      13 March 2017 at 10:00 am

      You would think so. If I was toting along my son when he was young and had serious asthma, I would not have appreciated the gesture.

      Log in to Reply
  3. Ede97005 says:
    13 March 2017 at 1:48 pm

    huh! Beats having the scent of unwashed bodies and weed on Max and TriMet buses, that’s for sure.

    Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement

Search

From NST at Twitter

  • "LVMH's record-breaking results driven by Sephora" (cosmetics business) https://t.co/NKkwcZBJeW, 22 hours ago
  • "‘Bionic nose’ may help people experiencing smell loss, researchers say" (washington post) https://t.co/M9nX7UVMpS, 22 hours ago
  • "It costs up to $100,000 a kilo and Queensland farmers are growing it for luxury perfume" (sydney morning herald) https://t.co/gs8w4s7zpS, 22 hours ago
  • "Francis Kurkdjian, creator of Baccarat Rouge 540: ‘People went crazy and it sold out immediately’" (el pais) https://t.co/cxGHgzgFd3,
  • "Yves Saint Laurent Launches New Perfume-Inspired NFTs" (business2community) https://t.co/dOaVNjWgsd https://t.co/vQs5nmJ1yH,

Browse by...

Topic

Perfume talk New fragrances
Shopping Books :: News
Body products Home fragrance
Polls Another subject

Date

December 2022
November 2022
October 2022
September 2022
August 2022
July 2022

Prior months

Author

Robin Jessica
Angela Kevin
Erin Guest Author

Tag

Celebrity perfumes
Cheap thrills
Collector bottles
Perfumista tip series
Video
The complete tag index

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

List of upcoming Friday projects

4 January ~ damage poll
4 February ~ winter reading poll

TBA April ~ swap meet

Back to Top

Home
About Now Smell This :: Privacy Policy

Shop for Perfume Online
Perfume Shopping in New York
Perfume Shopping in London
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Links
Perfume Books
Fragrance Awards

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2023 Now Smell This. All rights reserved.