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OdeJo ~ new perfume

Posted by Robin on 3 March 2016 7 Comments

OdeJo perfume

OdeJo is the debut fragrance from Jo Levin, former fashion director at GQ.

This March, Harvey Nichols hosts the exclusive global launch of OdeJo, the first fragrance from renowned former GQ Creative Fashion Director Jo Levin. She has collaborated with Jeff Lounds, one of the instigators of the cult fragrance brand Escentric Molecules, and award-winning fashion writer, Tim Blanks.

The Story of O is a story of one woman’s obsession...with a fragrance. It’s an insinuating approach to seduction, something subtle and new. “People like a bit of a tease,” says Jo. “I believe there’s a swing that way, away from the blatant, towards something hidden that slowly reveals itself.”

[...] That sensual reverie is the essence of OdeJo: lily and Tahitian rose, warm and lingering, cucumber oil and blue sea kelp, fresh and vivid.

OdeJo is available in 10 ml Perfume Oil, 50 or 100 ml Eau de Toilette. It can be found now at Luckyscent in the US, Harvey Nichols in the UK or Colette in France.

(quote via harveynichols)

Filed Under: new fragrances
Tagged With: jo levin

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7 Comments

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  1. littlecooling says:
    3 March 2016 at 12:19 pm

    It does sounds nice…until I saw the cucumber note :(

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    • Robin says:
      3 March 2016 at 1:05 pm

      Cucumber is probably a deal breaker for me too. But you never know.

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  2. Perfume Sniffer says:
    3 March 2016 at 1:51 pm

    actually….i love cucumber ;-/ and i find linden/tilleul/french lime blossom to have a cucumbery quality.

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    • Robin says:
      3 March 2016 at 2:19 pm

      And I adore linden :-)

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  3. vicky for real says:
    19 March 2016 at 5:13 am

    i am awfully sorry to reveal the following : odejo is a lame copy of cucumber 1972 by kiehls ( discontinued years ago ) – this smells terribly chemical of cyclamen and cucumber, cant get more revolting and artificial than this. waste of time and money

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  4. Jas says:
    1 April 2016 at 2:29 pm

    I agree with vicky for real: OdeJo has a disappointing chemical and artificial smell. Very disappointing, especially in view of the promising connection with Escentric Molecules. I’ve been waiting for a few hours for the scent to “slowly reveal itself,” but all I’m getting is disappointment layered on disappointment.

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  5. moi says:
    8 April 2016 at 7:20 pm

    Longtime reader, first time poster, but had to chime in on this one. I just received this as part of a Lucky Scent spring sample pack (all of which range from zzzzzz to aw hell no!). The exception might be this one. Yes, that cucumber note is really obnoxious, but on my skin the mix eventually morphs into something a little intriguing, in that it reminds me slightly of the sorrowfully discontinued Eau de Givenchy. Slightly. Maybe it’s because I’m in a nostalgic mood that I’m giving this a pass.

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