Niche line Byredo will launch Super Cedar, a new unisex fragrance, in March.
Super: From the Latin meaning to rise up and onwards, the word is used to describe a superior quality of a person or position in a hierarchy. Furthermore, it describes someone or something that is exceptional, outstanding, or noteworthy.
Cedar: Derived from the Latin “Cedrus” meaning cedar tree, it is native to the Mediterranean, Africa, Asia and the Americas, and is a large evergreen tree with horizontally-spreading branches.
The subtle scent of cedar is a sort of bridge to our youth. It reminds us of hours spent idling at a school desk, our noses held up to a freshly sharpened pencil, breathing in its sharp but warm turpentine scent - even now, just one sniff of it is enough to send a rush of nostalgia to the head.
Super Cedar was developed by perfumer Jérôme Epinette. The notes feature rose, cedar, musk and vetiver.
Byredo Super Cedar is available for pre-order at Essenza Nobile in Germany, in 50 or 100 ml Eau de Parfum.