Axe tries out "a broader vision of masculinity" with their latest ad campaign.* Hat tip to Jessica!
*Quote via Axe ditches ‘The Axe Effect’ and grows up at CreativeReview.
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LOVE IT! Talk about going beyond their “frat boy/high school” past and rocking some new customers. Now that I’ve said that, uggg, more people wearing AXE! I won’t be able to breathe anywhere LOL
It’s awfully cute! I think these newer products are supposed to be more “high end” but of course it’s relative. And have not smelled them.
Wow! I love this, and what a very welcome surprise!
Agree, they did a good job.
Good job!