Christian Dior will launch Sauvage, a new fragrance for men, next month. Sauvage is named for the brand's Eau Sauvage scent, and will be fronted by actor Johnny Depp.
A radically fresh composition, dictated by a name that has the ring of a manifesto. That was the way François Demachy, Dior Perfumer-Creator, wanted it: raw and noble all at once. Natural ingredients, selected with extreme care, prevail in excessive doses. Radiant top notes burst with the juicy freshness of Reggio di Calabria Bergamot. Ambroxan, derived from precious ambergris, unleashes a powerfully woody trail. Sauvage is an act of creation inspired by wide-open spaces. An ozone blue sky sprawled above a rocky landscape, white-hot beneath the desert sun.
Christian Dior Sauvage is available now for pre-order at Macy's, in 60 or 100 ml Eau de Toilette.
(via macys)
Update: "Dior said perfumer François Demachy revisited the original fragrance, created in 1966, and sought to make it more contemporary, strong and unmistakably masculine." (via wwd)
There’s been rumours of this one for a while. It sounds like Dior are trying to shake off the old-fashioned image of Eau Sauvage by launching an entirely new fragrance rather than a flanker, but it sounds dreadfully boring and the name reminds me of the Miss Dior debacle from a few years ago.
Still, it sounds like Dior’s answer to Bleu de Chanel, so it’s probably bound to sell millions. Each to their own, I guess.
I guess, but it still sounds like a sort of reverse flanker, and Eau Sauvage still smells better than any new Dior fragrance of the past 15 years. Ha! I’ve had my say
And agree, it will sell like hotcakes. Johnny Depp will be worth every million.
Johnny Depp is so savage, after all…
Right, LOL. I guess it wouldn’t have had quite the market appeal if they’d named it Fey.
Ha!
Or Twee…:-)
I might sample scents called Fey or Twee, tho.
Please, let that horrible prose simply be the result of a computer translation program.
The Dior SA told me that all 6 focus groups preferred Sauvage over Chanel’s Bleu. We’ll see, I guess.
Normand
They couldn’t even NOT Rip Off Bleu De Chanel’s Dark Blue Bottle… Hopeless… though i will try the scent… I am sure it’s good. And I personally really like Bleu De Chanel! In my top 10, No! Still and all a Very Good Fragrance!
Well we know that most of the budget will probably go to Johnny Depp which wouldn’t have left much for R&D. And Bleu comes complete with edt, edp, 2 after-shaves and a bath soap. It will be hard to beat but the Johnny Depp ad should get them to the fragrance counter for a test run.
It seems that they didn’t dare to add an inch of novelty on this one: the name derived from Eau Sauvage, the idea from Bleu de Chanel (which already seems like a derivation of many other things), and the bottle from collection prive. The curious is that in this incarnation the collection prive bottle looks like a big nail polish one.
I wouldn’t be so quick to assume this will sell like crazy. If it doesn’t smell amazing, it won’t set the world on fire. For all the tens of millions of dollars spent on hype and celebrities, nothing can save a scent that doesn’t enflame peoples passion. Ugly shade of bottle, non?
Am I the only one who doesnt think of Johnny Dep and nice smelling as going together? He looks kinda skanky to me.
Forgettable department store clone. Designed to compete for the Bleu de Chanel demographic. Beautiful, chunky bottle, but the juice was too high-octane, corporate-designed masculinity for me. Lacks subtlety. Too straightforwardly, unimaginatively “modern male consumer.”