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Etro Io Myself ~ new fragrance

Posted by Robin on 14 July 2015 9 Comments

Etro Io Myself

Italian brand Etro will launch Io Myself, a new fragrance for men.

The notes feature lemon, bergamot, mandarin, rose, saffron, labdanum, styrax, oud and musk.

Etro Io Myself will debut in October, in 100 ml Eau de Parfum.

(via styleandfashion.blogosfere.it)

Update: the description at Harrods..."Io myself: an ironically reinforced pronoun, which captures the very essence of the Etro male: a hero of our time who, echoing our company motto: “faithful to love and beauty”, strives against self-absorption. A male of sensitive mind, aspiring to self-improvement, of Io myself, which displays the virtues of a deep and tender feminine side." Additional notes include papyrus, spices and cedar.

Possibly of interest

Etro White Magnolia ~ new fragrance
Etro Udaipur ~ new fragrance
Etro ManRose ~ fragrance review

Filed Under: new fragrances
Tagged With: etro

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9 Comments

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  1. girardEAU says:
    14 July 2015 at 1:00 pm

    Sounds good from the list of notes…

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    • Robin says:
      14 July 2015 at 1:11 pm

      Yes, worth sampling for sure.

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  2. littlecooling says:
    14 July 2015 at 1:01 pm

    Rose, Saffron, Stryax..right up my alley…kind of done with oud..

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    • Robin says:
      14 July 2015 at 1:11 pm

      It is worth a shot, but does sound suspiciously like a “typical” rose / oud with saffron. We’ll see.

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      • littlecooling says:
        14 July 2015 at 1:19 pm

        Will be worth sniffing…I think they do some pretty interesting fragrances (most of the time) :)

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  3. Omega says:
    14 July 2015 at 10:46 pm

    I am so over oud…even though I am wearing our now…I over myself I guess lol

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    • Omega says:
      14 July 2015 at 10:47 pm

      Oud not our…Auto correct turning everyone into bad sellers. Srsly

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      • Omega says:
        14 July 2015 at 10:47 pm

        Spellers!

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  4. sullapelle says:
    15 July 2015 at 2:48 pm

    I’m sure it’s lovely but, I don’t know…oud/rose/musk/labdanum? Again? I have enough of those already. Heeley’s Agarwood Rose is hard to beat.

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