Italian brand Etro will launch Io Myself, a new fragrance for men.
The notes feature lemon, bergamot, mandarin, rose, saffron, labdanum, styrax, oud and musk.
Etro Io Myself will debut in October, in 100 ml Eau de Parfum.
(via styleandfashion.blogosfere.it)
Update: the description at Harrods..."Io myself: an ironically reinforced pronoun, which captures the very essence of the Etro male: a hero of our time who, echoing our company motto: “faithful to love and beauty”, strives against self-absorption. A male of sensitive mind, aspiring to self-improvement, of Io myself, which displays the virtues of a deep and tender feminine side." Additional notes include papyrus, spices and cedar.
Sounds good from the list of notes…
Yes, worth sampling for sure.
Rose, Saffron, Stryax..right up my alley…kind of done with oud..
It is worth a shot, but does sound suspiciously like a “typical” rose / oud with saffron. We’ll see.
Will be worth sniffing…I think they do some pretty interesting fragrances (most of the time)
I am so over oud…even though I am wearing our now…I over myself I guess lol
Oud not our…Auto correct turning everyone into bad sellers. Srsly
Spellers!
I’m sure it’s lovely but, I don’t know…oud/rose/musk/labdanum? Again? I have enough of those already. Heeley’s Agarwood Rose is hard to beat.