Italian brand Etro will launch Io Myself, a new fragrance for men.
The notes feature lemon, bergamot, mandarin, rose, saffron, labdanum, styrax, oud and musk.
Etro Io Myself will debut in October, in 100 ml Eau de Parfum.
Update: the description at Harrods..."Io myself: an ironically reinforced pronoun, which captures the very essence of the Etro male: a hero of our time who, echoing our company motto: “faithful to love and beauty”, strives against self-absorption. A male of sensitive mind, aspiring to self-improvement, of Io myself, which displays the virtues of a deep and tender feminine side." Additional notes include papyrus, spices and cedar.