Sunoco has introduced Burnt Rubbér, a new fragrance that captures 'the essence of racing'. Sunoco is the official fuel sponsor of NASCAR and a bunch of other race events.
Racing is competition in its purest form. Stripped down to steel on steel on rubber on road. Speed is what matters. It is all that matters. The pedal hits the floor, the fuel fires, and the engine growls. The grand stands ignite. The rubber burns and the sweet sweet smell of gasoline fills the air around us and we… are… hooked.
You can't buy Sunoco Burnt Rubbér, but you can win a bottle at the Essence of Racing website. According to GQ, "it wasn't bad at all". Below, one of many commercials for the product; find more at the Go Sunoco channel at YouTube.
(via essenceofracing, gq)