Model Benjamin Eidem in the new ad for Michael Kors for Men. There's blue water, abs, kissing, a plane, a helicopter, a fast car, a perfect downtown apartment, a sexy girl, retro-chic sunglasses and a beach with palm trees (not necessarily in that order). Plus Mick Jagger singing. If only they'd added a big cat (or a snake, or both), it would have every cliché necessary to successfully market a new fragrance for men. Alas, they forgot the big cat.