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What would Roudnitska have done

Posted by Robin on 29 September 2014 9 Comments

It’s very much in the style of people like Edmond Roudnitska, like a modern version of Eau de Rochas and other scents from the 1970s. It’s that type of writing we went back to. It’s very true to the flower, actually. I discovered a while ago that Roudnitska had a magnolia planted in his garden. It’s something that I always kept in mind, thinking, What would he have done?

— Frédéric Malle, talking to Bora Kwon about his new Eau de Magnolia fragrance, in an interview at Tank Magazine.

Filed Under: perfume in the news
Tagged With: frederic malle

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9 Comments

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  1. Coumarin says:
    29 September 2014 at 1:28 pm

    Would this be a shameless place to plug the split I trying to host? :P

    I love reading interviews like this: the process of a scent from inspiration to bottle. Between Malle and the expert interviewee Jean-Claude Ellena*, there’s always something to wet my whistle.

    *I hope Mrs. Nagel is as eloquent. I can’t say I’ve ever seen an interview with her.

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    • ErinK says:
      29 September 2014 at 1:44 pm

      I emailed you earlier today re: the split. ;)

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      • Coumarin says:
        29 September 2014 at 2:02 pm

        Thank you! I posted this then immediately went to my email tab and face palmed! I’m organizing my thoughts in another tab as we speak. :)

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    • Robin says:
      29 September 2014 at 1:45 pm

      It’s a great interview…loved the bit about the modern oakmoss in EdM being like a very good decaf coffee.

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      • Lindaloo says:
        29 September 2014 at 9:05 pm

        I too think the decaf was a great analogy. His Fracas story was thought provoking — it *is* easy to idealize memories.

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        • Robin says:
          30 September 2014 at 7:31 am

          Yes, loved the Fracas story!!

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  2. Merlin says:
    29 September 2014 at 3:59 pm

    Not sure I see anything un-modern about Eau de Rochas – I’m wearing it today and loving its fizziness!

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    • Robin says:
      29 September 2014 at 6:32 pm

      I know what you mean…but also what he means — betcha anyone (ok, any perfumista) smelling Eau de Magnolia and Eau de Rochas could correctly guess which was 2014 and which was 1970.

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      • Merlin says:
        30 September 2014 at 11:33 am

        It’s funny because Coco originally smelled contemporary to me (but that was towards the beginning of my scent explorations) and now I can’t shake the dated feeling when I wear it. With Eau de Rochas I think its the refreshing quality that avoids the last-century feel, but I agree it probably does not conform to current conventions – for one thing, it just has too much body…

        But now I want to do a side by side so I can verify whether I am a perfumista, lol!

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