Hall Newbegin of Juniper Ridge talks to Racked about his brand and their 'wilderness perfume' approach.
10 Comments
Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.
Leave a reply
You must be logged in to post a comment.
I actually like their incense–I’m sure to have a box of Douglas Fir or White Sage kicking around at all times… but there is something too nuts and twigs about the perfume sales pitch—when I eat out I always consider whether I could prepare the meal any better myself at home… if I can more or less crush pine needles and rosemary between my fingers (which leaves a fresh scent that can last several hours), I am totally not interested in buying a spray bottle of the same… part of the magic of perfume to me is the creation of something so tangible, yet ephemeral, that sometimes I couldn’t even have imagined until I sniffed it myself.
Good, I’ve been wanting to try their incense, and the teas…and know what you mean, but on the other hand, now I want a converted still to mess around with!
Their California Bay Laurel soap smells great — just like being near Muir Woods. When I was at camp in the sixth grade, I had tea made with fresh Douglas Fir needles. It was pretty good.
Thanks! Now I want soaps too.
He seems a bit full of himself, but that’s pretty common in the perfume and fashion industry. At least he isn’t claiming that his products embody the perfect woman and will transform me into the object of all men’s desires. Blech.
True!
And no Brad Pitt:).
Alas.
I have some of their incense, and it’s good stuff. I want to try their fragrances, but I don’t know if I’ve seen them around anywhere. I buy the incense at Whole Foods. And I also want to play with a converted still now.
Oh, so glad you commented, had no idea WF had the brand. Thanks.