Later this month, the Smurfs brand will launch five fragrances in conjunction with the release of The Smurfs 2.1 The scents were made under licensing arrangements with First American Brands, and join the existing Smurf fragrance range.
The Blue Style Smurfs 3-D Collection, aimed at children under 10, includes four Eaux de Toilette: Papa, Clumsy, Vanity and Smurfette. The first three are unisex, the last is feminine. All will be available in 50 and 100 ml.
Smurfette Blue Magic is aimed at women 13-30, and features notes of mandarin, pink pepper, red raspberry, peach blossom, wet leafy greens, hyacinth, lilac, amber, patchouli and woods. It will be available in 50 and 100 ml Eau de Parfum.
The Smurf fragrance line will be available at Toys R Us.
1. According to a news report I saw online this week but can't find now, the production costs of The Smurfs 2 were paid for entirely out of product placement deals and product licensing arrangements.