• About
  • Login to comment
    • Facebook
    • RSS
    • Twitter

Now Smell This

a blog about perfume

Menu ▼
  • Perfume Reviews
  • New Perfumes
  • Perfumers
  • Perfume Houses
  • Shop for perfume
  • Resources

The things that Consuelo does not like are fruits, flowers and sweet

Posted by Robin on 22 January 2013 21 Comments

Model Raquel Zimmermann for the new Marni fragrance. Below the jump, Trudi Loren of Estee Lauder talks about the scent's development.

 

Filed Under: perfume in the news
Tagged With: marni, video

Advertisement


21 Comments

Leave a comment, or read more about commenting at Now Smell This. Here's our privacy policy, and a handy emoticon chart.

  1. Carine Yezn says:
    22 January 2013 at 1:51 pm

    I like fruits & flowers but not in a sugary sweet way :)

    Log in to Reply
    • Robin says:
      22 January 2013 at 2:08 pm

      I sometimes like all 3 things, although only rarely at once, but sometimes! But nice to have a change — she is exactly right about the 90%.

      Log in to Reply
  2. LaMaroc says:
    22 January 2013 at 2:33 pm

    I am excited to try this, just because it is not fruity-floral-sweet! Wonder if/when it will hit the U.S.?
    Love the music and style of the commercial, but Raquel Zimmerman looks like she has indigestion! And normally I really like her. (She was perfect for the Chloe ads.)

    Log in to Reply
    • Robin says:
      22 January 2013 at 2:43 pm

      It is already here — but Saks has the exclusive for the first 6 months, as I understand it.

      Log in to Reply
      • breathesgelatin says:
        22 January 2013 at 3:38 pm

        Boo, and the Austin Saks just closed.

        Log in to Reply
  3. Lys says:
    22 January 2013 at 2:35 pm

    I already mentioned in the weekend thread that I think this is an outstanding fragrance. Wanted to add that Loren is exactly right about the balance of warm and cool notes, this fragrance has an openness that keeps it from being a “seasonal” (winter) wood. The drydown can be understood as sweet but overall, dominant woods.

    Log in to Reply
    • Zazie says:
      23 January 2013 at 4:44 am

      Thank you for the first hand impressions: sounds lovely!
      I am a HUGE Marni fan – I own just a couple of items and accessories, but they have proven to be great compliment catchers and conversation starters.
      I hope the fragrance elicits the same reactions!
      (I don’t like the doll, but don’t really care about it, either!)

      Log in to Reply
    • Robin says:
      23 January 2013 at 7:05 am

      Thanks!

      Log in to Reply
  4. Lys says:
    22 January 2013 at 2:36 pm

    Also, I may be watching too many video files, but that ad made me LOL b/c the black bar that moves across the screen looks like the video/loading timeline on a streaming file.

    Log in to Reply
  5. chrisskins says:
    22 January 2013 at 3:18 pm

    I’d lose the doll. Too gimmicky. I like to pretend that I’m not being overly-marketed at.

    Log in to Reply
    • Robin says:
      23 January 2013 at 7:06 am

      Agree — the doll strikes the wrong tone anyway.

      Log in to Reply
  6. RusticDove says:
    22 January 2013 at 4:38 pm

    I have to say I’m a little excited about this. Except for the doll – I can live without that. But otherwise, sounds good!

    Log in to Reply
  7. basia says:
    22 January 2013 at 5:32 pm

    The fragrance notes sound right up my alley – but that doll — no!

    Log in to Reply
  8. Karin says:
    22 January 2013 at 5:36 pm

    I really want to try this one. Tempted to purchase unsniffed…

    Log in to Reply
  9. peter says:
    22 January 2013 at 5:59 pm

    If I don’t like the fragrance, can I use the doll for voodoo???

    Log in to Reply
  10. Lys says:
    22 January 2013 at 6:43 pm

    The doll only comes with the purse spray. I have no idea why they’d be dressing her up in seasonal attire, but I don’t mind it since the real bottle comes doll-less.

    Log in to Reply
  11. Ericgmd says:
    22 January 2013 at 7:50 pm

    Pretty bottle, intriguing concept to go against the current trends. Makes you want to try it.
    Well, until you hear about “Bambolina the doll” and how she will be dressed in different attires in the future.
    I don’t know about you but I don’t think I can wait until the next look. I’m already losing sleep!

    That really completely ruined it for me and instead of elevating the name “Marni” from an obscure brand, made it drop to a Benetton level!
    Someone should have stuck needles and pins in that ugly doll!

    Log in to Reply
  12. nozknoz says:
    22 January 2013 at 11:02 pm

    The doll is strange, but I really like that bottle! Here’s hoping Lys and I are scent tins!

    Log in to Reply
  13. Alicia says:
    23 January 2013 at 4:15 am

    Sorry, but the concept of this doll ruined it all for me.. The expectations of a “serious” fragrance are gone.

    Log in to Reply
    • thisismyname says:
      27 January 2013 at 12:08 pm

      It’s Marni. The brand is sophisticated but does not take itself too seriously at all. It’s clothes and accessories are always chic, but also light-hearted and quirky. While the image may not work for you, I feel that it is true to the brand DNA. If I’m remembering correctly, Marni did a promo video for their runway collection a few years back that was CGI doll-like figures in the clothes.

      Log in to Reply
  14. Annikky says:
    23 January 2013 at 8:48 am

    I am not a big fan of the doll myself, but as Marni is a) a fashion house and b) known for quirkyness, I can see the logic behind this. Also, I believe marketing-wise they might be targeting the younger crowd (Marni for H&M customers?) with this specific, affordable option. Again, I can understand the point and more teenagers smelling like Marni is probably a good thing.

    Log in to Reply

Leave a reply Cancel reply

You must be logged in to post a comment.

Advertisement

Search

From NST at Twitter

  • "TiL and Francis Kurkdjian create fragrance with objectified soothing effects" (premiumbeautynews) https://t.co/DaqLuB1eqi, 4 hours ago
  • Updated info on Lancôme Mille et Une Roses Le Domaine de la Rose https://t.co/StmscKNfRh https://t.co/tG6k4rOfRF, 6 hours ago
  • Chance Eau Tendre music box! https://t.co/A3CTrmoaDn https://t.co/zPzMpWFjah, 7 hours ago
  • "Part 2: Christophe Laudamiel on Perfumery's State of Affairs" (beautymatter) https://t.co/gTic0fOsdW, 8 hours ago
  • "A rare look at the most exclusive fragrances" (ceo mag) https://t.co/c7M8Pz6MPq, 8 hours ago

Browse by…

Topic

Perfume talk New fragrances
Shopping Books :: News
Body products Home fragrance
Polls Another subject

Date

May 2022
April 2022
March 2022
February 2022
January 2022
December 2021
Prior months

Author

Robin Jessica
Angela Kevin
Erin Guest Author

Tag

Celebrity perfumes
Cheap thrills
Collector bottles
Perfumista tip series
Video
The complete tag index

Recent reviews

Atelier Cologne Love Osmanthus
Moschino Toy Boy
Arquiste Misfit
Diptyque Eau Capitale
Zoologist Bee
Parfum d’Empire Immortelle Corse
Comme des Garcons Series 10 Clash
Frédéric Malle Rose & Cuir
L’Artisan Parfumeur Le Chant de Camargue
Yves Saint Laurent Grain de Poudre
Régime des Fleurs Chloë Sevigny Little Flower
Chanel 1957
Gallivant Los Angeles
Amouage Portrayal Woman

Blogroll

Bois de Jasmin
Grain de Musc
Perfume Posse
The Non-Blonde
More blogs...

Perfumista lists

100 fragrances every perfumista should try
And 25 more fragrances every perfumista should smell
50 masculine fragrances every perfumista should try
26 vintage fragrances every perfumista should try
25 rose fragrances every perfumista should try
11 Cheap Perfumes Beauty Outsiders Love

Favorite posts

The Great Perfume Reduction Plan
Why I Love Old School Chypres
New to perfume and want to learn more?
How to make fragrance last through the day
Fragrance concentrations: sorting it all out
On reformulations, or why your favorite perfume doesn’t smell like it used to
How to get fragrance samples
Perfume for Life: How Long Will Your Fragrance Collection Last?

Upcoming

6 July ~ damage poll

9 July ~ summer reading poll

TBA September ~ fall swapmeet

TBA October ~ fall splitmeet

List of upcoming Friday projects

Back to Top

Home
About Now Smell This :: Privacy Policy

Shop for Perfume Online
Perfume Shopping in New York
Perfume Shopping in London
Perfume Reviews
New Perfumes
General Perfume Articles
The Monday Mail

Glossary of Perfume Terms
Perfume FAQ
Perfume Links
Perfume Books
Fragrance Awards

Noses ~ Perfumers A-E :: F-K :: L-S :: T-Z

Perfume Houses A-B :: C :: D-E :: F-G
H-J :: K-L :: M :: N-O :: P :: Q-R :: S
T :: U-Z

Copyright © 2005-2022 Now Smell This. All rights reserved.