The Fragrance Foundation UK held their annual Fifi Awards ceremony today, and the winners are:
Best New Prestige Fragrance
Women’s: Elie Saab Le Parfum
Men’s: Gucci Guilty Pour Homme
Best New Fragrance in Limited Distribution
Women’s: Roja Parfums Danger
Men’s: Tom Ford Neroli Portofino
Perfume Extraordinaire
(fragrances tested blind by winners of 2011 Jasmine Awards)
Best New Independent Fragrance
(chosen by winners of 2011 Jasmine Awards)
Angela Flanders Precious One
Balenciaga L'Essence and Montblanc Legend took the packaging awards, and Justin Bieber took the best celebrity fragrance award. There are lots of other categories — you can find all the winners on the Fragrance Foundation UK's Twitter page.
See also: the Fragrance Awards page.
Gucci Guilty Pour Homme?!!! Nooooooooooo!
YEEEESSSSSSSSSSSSSS!!!!!!!!!!! To All The “Guilty” Haters Out there… I hope it keeps Racking up the awards… Guilty is one of my Fave Scents and am always ASTOUNDED at the Vituperation thrown it’s way… I guess the Industry people agree with me that it is actually Quite Splendid! ;-D WERQ!!!!! “Two Snaps in Z Formation!”
Lol! It makes me severe nausea. I guess you also like Boss Bottled and D&G Pour Homme then.
Actually… I ADORE Dolce And Gabbana Pour Homme andI am fond of Boss Bottled.. they both smell quite lovely on me… been meaning in fact to get another bottle of Dolce And Gabbana Men’s or some time!
It’s true, it does keep racking up the awards.
Oh congrats to Elie Saab! I still need a bottle of that beauty. Guilty was fine. I don’t need a bottle of it. Haha. : )
I don’t need a bottle of it either!
Can’t say I agree about Gucci Guilty – yuck. As for Ellie Saab, would much prefer to have seen Bottega Veneta win that category. Nice to see Angela Flanders being recognised.
If you watch these awards over the years, it’s clear that the excellence of the juice is not always a primary factor in who wins & who doesn’t.
Excellence… Is in The Nose of the Beholder, Now Isn’t It?
One man’s (or Woman’s) DRECK may be another’s MASTERPIECE!
That is quite true! But I do think it’s clear that even people who run these awards know it isn’t all about the juice — they’re awarding “the whole package” so to speak, and almost always the winner is a big seller. In fact, most of the awards systems (including the US Fifis) have separate categories that are meant to reward a truly excellent juice, as opposed the sorts of scents that usually win in the big categories.
But then that also implicates, you might say, that just because SOME think a Fragrance is Dreck that that then means that it cannot be seen by others as anything otherwise… big budget success or not.
meaning, that just because Gucci Guilty was a Big seller and a lot of PERFUMNISTAS Found it Unbearable, that it is not actually worthy to be seen otherwise by anything or anyone else… that it’s just Marketing and Budget and not actually that many of us think the fragrance is in all actuality, Really Very Good. Just because you don’t like it… you paint it with the brush that it didn’t succeed because of the JUICE… it was MARKETING and BUDGET!
I am not using the word dreck, nor do I expect anyone else to agree w/ my assessment of a fragrance, not sure where you get that! Just stating facts. For some years the Fifis had a separate category meant to reward an excellent juice — that obviously means that things other than (or in addition to) an excellent juice are being rewarded by the categories “best prestige” & “best mass market”, etc.
And on the contrary, I do not think a large marketing budget will “overcome” a fragrance that isn’t appealing to large numbers of people, although obviously it will help attract more customers into trying it.
Ok, but didn’t We have this conversation already??? I would apreciatted if u move forward in future posts. It gets boring and I feel sorry For Robin
Ah, Tom Ford Neroli Portofino. Love that one
I’m so pleased taht Bottega Veneta didn’t win this one… Although I’m not a big fan of Elie Saab neither.
Congrats to Roja Dove!
How is Neroli Portofino remotely considered new?
They re-launched in last year in different packaging — it was on several Fifi nomination lists this year.
Michaelm hit on the really good news in these awards – the inclusion of Angela Flanders.