Perfumer François Demachy of LVMH talks about the Dior fragrance line.
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They’re reformulating the Dior Homme line for heaven’s sake… I’m so disappointed.
Seriously?! Ugh. And I just bought a bottle of Dior Homme, too.
Reformulation of Dior Homme?? I know is a huge seller,( although their men’s best seller still Farenheit) what’s the point?? I quite like Dior Homme edt and edp, not so much Dior sport.
Dior has basically reformulated their entire product line.
where did you hear that? i wonder how they’ll reformulate it. hopefully not just by replacing the more expensive ingredients…
There is a full article on Grain de Musc explaining…sorry I don’t have time to look for the link at the moment, but it shouldn’t be hard to find.
Does Dior really do all its own fragrances?. I thought a number of them were developed by the big fragrance houses.
They were done by the big fragrance houses, but they’re in the process of switching to in house.
“There can never be enough flowers.”
. . . or synthetic aromachemicals?
Ok. I know that’s snarky, and I happen to be very fond of some pretty synthetic fragrances. . .and yet, I can’t help but feel irked by the omission. Feels dishonest, even if it wouldn’t sell as well to be truthful.
This whole video invites snarky comments.
(They did say they use synthetics, but then showed lots of pictures of the “most beautiful flowers” I was under the impression that they wanted to leave off reference to the synthetics altogether but some lawyer warned against it.).
Oh, did I miss that reference? I guess I was hypnotized by the kaleidoscopic flower petals!
In the section called “The Materials” (My translation) there is a reference to the natural and synthetic, which is sandwiched between extensive discussion of high quality natural materials and the beauty of flowers.
There is still something dishonest seeming about the whole video. Does Dior, not only formulate its own perfumes, train its own noses, as is claimed. And for heaven’s sakes, can’t the company spring for some laptops, so its employees don’t have to hand write the composition of each mixture as the fragrances are developed?.
For it is not an industry expose. It’s marketing. Enjoy it for what it is: a video as highly distilled and packaged as the fragrances themselves.
They do talk about synthetics too, but obviously they’re going to downplay that.
I just wish they hadn’t messed with Diorella, again.
And Diorissimo. Anybody who messes with Diorissimo loses my vote.
i never think of Dior fragrances having a signature tbqh…
and this video made me notice again how they seem to want to replace Miss Dior with Miss Dior Cherie. in the recent ads of Miss Dior Cherie, with Ms Portman, it simply says ‘Miss Dior’, sans Cherie. and here again, on the bottle.
i wonder whats up with that.
I read about the “Miss Dior (Cherie)” issue in a post at Grain de Musc ( http://graindemusc.blogspot.com/2011/06/lvmh-repatriates-miss-dior-ex-cherie.html )
She writes that according to an article in Le Monde, LVMH is having several scents reformulated in house so as to circumvent the fragrance labs that own the original formulas; one of the scents in question is “Miss Dior Chérie by Christine Nagel for Givaudan, which was shorn of its wild strawberry and buttered popcorn note and will henceforth be known as Miss Dior (the real Miss Dior being labelled “Original”)”.
Hope that helps!
thats screwed up. wasn’t that hypersweet strawberry and buttered popcorn note a few of the main selling points?
ugh, i need to buy a bottle of Dior Homme soon then… then again vintage (it sounds so wrong so use that term now) formulations will be all over the internet and discounters anyways for a long long time.
Thanks!
Here’s a question: does the ownership of the fragrance formula revert back (or stay with) the fragrance company that created it – in this case Givaudan? I always wonder, if a company like Dior isn’t happy with the exisiting formula, if it can’t be re-released under a different company and name. I’m sure there are trademark issues, but if that’s the case, why not re-release old formulas as limited release exclusives? Surely I’m not the first person to think of this??
I do not know the legalities, but the fragrance & flavor companies have historically been dependent on the fashion houses for business, so “re-selling” their fragrances would seem a bad idea. But you could argue that they do it all the time, in a way, but releasing smell-alikes.