Estee Lauder has launched Pleasures Bloom, a new flanker to 1995's Pleasures fragrance for women:
Estée Lauder invites you to celebrate the timeless joy of life’s simple moments. Introducing new pleasures bloom, a luscious fruity floral fragrance, that embodies the appeal of new moments, new pleasures and the exuberance of life’s carefree days.
Drawing inspiration from the emotional platform of Estée Lauder’s best-selling pleasures fragrance, new pleasures bloom represents a more playful, contemporary expression of the original, iconic concept. Reinterpreted for the contemporary consumer, pleasures bloom is a fruity floral fragrance, which embodies the vibrancy and playfulness of modern life with a blend of luscious fruits and colorful florals.
The notes include grapefruit, raspberry, lychee, violet flower, peony, rose, jasmine, green lily, musk, patchouli and vanilla.
Estee Lauder Pleasures Bloom is available in 50 and 100 ml Eau de Parfum. (via press release)
Update: see a review of Estee Lauder Pleasures Bloom.