Holiday Inn is updating everything from its lobbies to its logo (formerly written out in cursive, it has been edited down to a cleaner, modern “H”). It even has created a piped-in signature scent that isn’t a byproduct of a highly chlorinated pool. The smell: citrus and white tea, with subtle undercurrents of perilla leaf, woods and herbs.
— From Motels Boost the Thread Count at the New York Times, with many thanks to Fleur for the link! Apparently they have a separate scent for the Holiday Inn Express hotels — with sweet grass and green tea.
The piped-in fragrance is fine with me and I’m all for updating a brand of any kind.
But what I’m more excited about is the photo of that Motel 6 update! Interesting finally seeing the budget hotel industry take a cue from Euro-style hotels which can be super-cheap but still have a touch of good design.
Ditto — I couldn’t believe it!! Makes me want to do a road trip (I love road trips).