Donna Karan will launch the DKNY Delicious Candy Apple collection in February, including three limited edition variations on the popular DKNY Delicious fragrance: Sweet Caramel, Ripe Raspberry and Juicy Berry…
Consumers understand this reality
Ann Gottlieb, founder of Ann Gottlieb Associates, concurred. Addressing issues in the U.S. market, she said, “We’re not offering fragrance that inspires and is beautiful and as magnificent as it used to be.” Consumers understand this reality, she said, and take their money elsewhere. Gottlieb added that, “We have abandoned the majority of the market in favor of targeting a 25-and-under consumer. Older consumers feel somewhat neglected.” Meanwhile, she explained, “Younger consumers are not particularly loyal.”
— From CEW Fragrance Rainmakers: Creating Scent Success in a Crisis at GCI Magazine.
Annick Goutal Noel Home Spray ~ home fragrance review
For me, Christmas should smell like my childhood holidays; it should smell like dessert. My family’s stove was in near-constant use from Thanksgiving through New Year’s Day and at least half of its output was sweets. My grandmother, with her arms of steel (she kneaded dough twice a day — all year round — so we could have fresh bread for lunch and dinner), would mix, chop, shave, dice, grate, squeeze and roll her way through pounds of flour, sugar, butter, lard, chocolate, nuts, fruits and spices; her creations would scent the house. Whenever I smell molasses, allspice, nutmeg, or ginger, I think “Christmas!” It’s a wonder I’m not the size of a house since I spent my childhood feasting on cakes, puddings, pies, candy, cookies and jams. But as much as I love to gorge on (and smell) sweets, I dislike perfumes, candles and room sprays with a pronounced “dessert” theme. I’d much rather smell gingerbread baking in the oven than the scent of “gingerbread” emanating from a candle.
To fragrance my home during the holidays, I turn to another favorite category of “Christmas” scents: evergreens…
Holiday fragrance gifts 2009, part 7
From Tauer Perfumes, limited edition handmade Thuja wood treasure chests from Morocco, containing 50 ml bottles of Le Maroc Pour Elle or L’air du Désert Marocain. 135 or 130 Swiss Francs respectively, available directly from Tauer Perfumes…
Quick celebrity perfume news, November 2009
Sean John will appear on HSN on Monday, November 30th from 11 pm to 1 am to sell his fragrances. Around half of the two hour show will be in a talk show format. (via wwd)
Mariah Carey introduced Forever with champagne and tea at the Dorchester…