But the craze, while not on its way out, seems to be on its way down. The average celebrity fragrance brought in $2.6 million in sales last year, down from $8 million in 2005, according to NPD.
—From Celebrity Scents Fall Out of Style: So Over It at The Street, with thanks to Marsha for the link!
Personally I think that some of the celeb fragrances aren”t that bad. I have a few in my collection and get compliments wearing them. Who cares whose name is on the bottle? If I like it, I wear it.
Agree…they’re generally no better or worse than other department store fragrances at the same price.
Dare we dream?
Nah. All fragrance sales are down — I don’t think this is meaningful.
Hey at least Britneys rose 13%!! I also read an article from the NY Daily News about celeb scents going under and they too stated that Britneys were doing fine still. Hey as long as Britneys are still around, I think I would be ok if ever other celeb frag. brand went under.
These articles always seem to overstate their conclusions…I mean, for one thing, Britney’s done a better job with her perfumes than most.
I had no idea there was a Shreck or Kung Fu Panda fragrance out there. But I recall getting a Barbie doll that came with a little bottle of perfume when I was a child, so I can’t say I’m all that surprised.
As far as scents by celebrities goes, I will confess that I own and like a few (I really liked Danielle and Midnight Fantasy), but try to look at them simply as perfumes rather than the name attached. I just tried Halle a couple days ago and enjoyed it very much simply for composition and end result on my skin, not for packaging or because it’s fronted by Halle.
This isn’t easy and has kept me away from most Paris Hilton frags save for her first, but I do try to take a fragrance at what it’s designed to do. Make you smell good and feel good. So whether I accomplish this with a Guerlain or Jennifer Lopez frag, the end result’s the same. And I’m quite sure the celebrity who fronts the scent frequently has very little if anything to do with the actual product design, which eases my mind, too.
More often than not, the celebrities have virtually nothing to do with it, so that’s exactly the right attitude to have.
That’s good about Britney’s! I hope Beyonce makes one! As long as Jennifer Lopez, Mariah Carey and Queen Latifah don’t stop, I’ll be good :).
I thought I heard a rumor that Beyonce was going to….she’s been replaced as the face of the Armani perfumes, meantime.
For a long time I avoided celebrity fragrances because I feared that once a celebrity’s star had faded – as inevitably it would – the product would disappear. This would be a great nuisance if it was a fragrance I loved. These days I’m happier to take the risk.
Elizabeth Taylor was the first celebrity of the modern era to release fragrances in her name wasn’t she? They still sell well, I suppose, even tho’ she herself is less and less active in public life. Disproves my theory. Tho’ she was a VERY big star.
So many products get discontinued if they don’t do well…hard to say if it’s any better or worse in the celebrity category — I don’t pay enough attention!