Model Daria Werbowy in a "Making Of" for the new Lancôme Hypnôse Senses perfume.
Update: video no longer available, sorry!
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This feels truly lovely. I sense the air, fabrics, hair on skin.
For a change, the lighting and temperature match the sound, which I’m guessing is goldfinches on a spring morning. As one sensitive to inaccuracies in the portrayal of nature (for decades Hollywood used the same recorded loop of regionally inappropriate species of frogs croaking out of season) and ecological incorrectness (can’t forget Kate Moss walking amongst scratchy, invasive teasel), this vid lives up to your headline: natural modern chicness (cuz chic includes educated).
It’s nicely done, although I do wish they’d done a proper commercial instead of just a “making of” for the print ad shoot.
” (the bottle) really captures the natural curves and natural beauty of a woman” – well, maybe if you’re built like Daria. I like the bottle but I heard it was supposed to be an abstract form of a kimono or something like that. Also, I swear I saw an older (50s? 40s?) ad of a fragrance that had pretty much that exact bottle design. I can’t for the life of me remember what it was or where I saw it. *sigh* My mind is like a sieve.
That bottle shape has been around for ages. Don’t know who used it first though.
I read that it was based on the original 50s Magie bottle by Georges Delhomme and supposedly was inspired by a kimono-clad woman:
http://www.passionforperfume.com/graphics/June/jj15.jpg
This film didn’t do anything for me, but I’m curious about Senses (and still have to try the original Hypnôse femme).
Look at you go, Joe! Thank you for finding that. It’s been buggin me all day.
I still have a huge bottle of Hypnose from when I worked for Lancome. I usually hang on to it for my cousin who wears it pretty much exclusively. I like it when it first came out but on me it seems to have major cloying sillage. Actually, I remember liking the body lotion a lot better, which is unusual because I usually hate scented body lotions, but there was much much less vanilla in it so the floral notes were more prominent.
Thanks Joe. For some reason I’m thinking they weren’t the first to use that shape though…but I just can’t remember.
I tried Senses in the weekend and unfortunately i was disappointed.
The smell of cotton and laundry was so prominent, i didn’t like it.
Shame, because the ad is lovely.
Oh dear, does not sound like something I’ll like!