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Smells like Tresor…

Posted by Robin on 19 June 2009 8 Comments

L’Oreal SA, the world’s largest cosmetics maker, won a ruling from the European Union’s highest court that will allow it to block a group of perfume makers from marketing “smell-alike” versions of its fragrances.

— From L’Oreal May Prevent ‘Smell Alike’ Ads, EU Court Says at Bloomberg.

Filed Under: perfume in the news
Tagged With: lawsuit, loreal

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8 Comments

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  1. LaMaroc says:
    19 June 2009 at 10:30 am

    So I’m assuming this means another perfumer can make a version that might smell a bit like Hypnose (or whichever) but they just can’t advertise: “You Are Getting Verrrry Sleepy – our version of Hypnose”?

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    • Robin says:
      19 June 2009 at 10:39 am

      LOL — yes, exactly.

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  2. Robin R. says:
    19 June 2009 at 11:29 am

    Sensible ruling. I’d always wondered in the back of my mind, whenever I came across a drugstore display of “If You Like Poison, You’ll Love Our Toxin” dupes, how they got away with it legally. Seemed patently (!) unfair. :-)

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    • Robin says:
      19 June 2009 at 11:39 am

      Well, they can still get away with it in the US!

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      • Robin R. says:
        19 June 2009 at 1:15 pm

        Hmm, right. And here in Canada, presumably. Perhaps that will change with this precedent-setting ruling. One would think. . .

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  3. Joe says:
    19 June 2009 at 2:37 pm

    You guys are cracking me up with the faux designer knockoff names.

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  4. owengreen says:
    21 June 2009 at 4:18 am

    I wonder if they can say inspired by?

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    • Robin says:
      21 June 2009 at 4:24 pm

      No, I think the deal is that they can’t mention the original scent at all…

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