Ralph Lauren has announced that Argentine polo player Nacho Figueras, already the face of Polo Black, will also front Polo Blue and Polo Modern Reserve. See one of the new print ads below the jump, but first, here is his work for Polo Black:
The song is Anyone Who Had A Heart, reportedly sung by Sandra Booker.
From the press release:
Ignacio “Nacho” Figueras, world class professional polo champion, is the face of The World of Polo’s print campaign that was shot by renowned photographer Bruce Weber. Appearing in the advertising for Polo Black since 2005, Nacho will now be the official spokesmodel of Polo Blue and the latest men’s fragrance introduction, Polo Modern Reserve. Nacho will also star in a television commercial that depicts the three fragrances directed by Weber.
Look for the new advertising to debut in June.
If Nacho Figueras did not exist, Ralph Lauren would have to invent him.
SO true!
Christian Bale-esque.
Really?? How so? Not that familiar w/ CB.
The first thing that struck me was the resemblance, but maybe it’s just me.
http://images.fanpop.com/images/image_uploads/Christian-Bale–christian-bale-42312_750_925.jpg
Ah, gotcha. Still, I’m with Green Girl below…
yes, quite a similarity.
Kind of like Christian Bale, if he was about 1000 times hotter. I usually stay away from guys that look too perfect–rich, tall, dark, handsome–but I guess I could make an occasional exception. . .
That would have been my take too…but maybe I’ve missed something about Christian Bale.
Also agree NF looks too perfect…he could have been digitally invented just for RL Polo.
I used to run over to the giant poster at work and point out to the girls that this is my type. I don’t usually go for guys in ads because they have hairy chests or have the currently popular three-day growth look. (I hold out hope that this too will pass as the bare-midriffs seem to have abated.) This man IS perfect in a Pierce Brosnan sort of way. Nacho is much more beautiful than Christian Bale. Thank you. Now I know who this polo player is.
LOL — now you have more “evidence” of your type, I guess!
“Bare midriffs have abated”? Say it aint’ so!
Has a multi page ad in the June Vanity Fair, ran into him once on the street here in Santa Barbara, Unbelievably handsome, gorgeous wife and cute kids…
I’ll have to check out VF, thanks!
I have to say he is awfully cute! I can see the C Bale resemblance, but Bale is rougher around the edges and not quite as well-formed.
And gotta say, apropos of nothing, how amazingly well they matched the blue in his shirt w/ the blue of the Polo Blue bottle. That’s a darned good ad.
hm
better than the Leonardo DiCaprio lookalike. but damn, Polo Blue… i can’t wear it for more than 2 days. it’s blandly enjoyable in moderation, but too often and the aquatic notes just make me nauseous.
Not a favorite of mine either.
When I was writing up my review of Polo Modern Reserve for Perfume Shrine, I was trying to find Ralph Lauren polo images and that’s when I ran into all of the images of Nacho. Gosh he’s easy on the eyes, isn’t he?
I happen to think he definitely brought some sexiness into the world of mens polo. I’d watch a polo match, if he was playing in it.
Can’t wait to see more ads of him gracing the print media, etc.
I’ve never watched polo in my life…
I saw it once as a little girl at the Will Rogers Estate. How that happened I have no idea.
We have a Polo Field in Golden Gate Park and someone wanted to completely finance polo there, but the park people didn’t want the grass tromped on by horses. Hello, it’s a POLO field.
That’s funny!
Excuse me while I SQUEEGEE THIS SAP OFF MY FACE.
On some weekends I go to a restaurant here in BA that is 2 or 4 blocks away from the Polo field. I guess I only see the matches fleetingly when I walk by the fence of the field, in order to get a taxi.
The fence I walk by is just beside the stables so you can see the players, their (stepford-y) wives and the personnel that keeps the horses just meters away. I’ve seen him many times. He is just as goodlooking in person, but he does not stand out in a team of equally goodlooking fellas.
I walk quickly though… after my meal at the restaurant*, the smell of the horses can be nauseating.
* The restaurant is Novecento, and I usally get Eggs Benedict, a glass of wine and a chocolate dessert
These are the moments worth living 
For some reason it is cracking me up that they’re ALL that good-looking — is it a prerequisite for polo or something? Handsome, stepford-y wife? Ha.
Ah, Robin, I could go on for hours on that…
It seems that the wealthy (and polo IS a sport that requires money in order to mantain horses, equipment, etc.) marry the wealthy or the extremely good looking (or extremely well-groomed hehehe).
This statement should not be seen as discriminatory, it is just a fact IMHO.
Of course I am exagerating a bit, and there are some ugly polo players, but if you google “Equipo de Polo Argentino” for images, the teams will appear holding their trophies, and you’ll see my point.
Did a quick image search and can see your point!