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An affordable entry point

Posted by Robin on 2 August 2008 10 Comments

Fashion fragrance constitutes an affordable entry point (usually around £40) for a brand that would otherwise be out of reach to most people. So what if the actual ingredients cost peanuts? It’s the image you’re after, and so long as the scent itself is not actively repulsive or toxic to humans, it’s a pleasing arrangement for all parties.

— From The return of luxury perfumes in the UK Times Online, in which columnist Sarah Vine talks about the Armani Privé line.

Filed Under: perfume in the news

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10 Comments

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  1. Anonymous says:
    2 August 2008 at 9:24 am

    I like the sound of the new Armani.

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  2. Anonymous says:
    2 August 2008 at 9:39 am

    The price point of the Armani Prive line is not exactly what I'd consider “affordable,” however.

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  3. Anonymous says:
    2 August 2008 at 9:51 am

    Me too! Wish they'd get them somewhere other than Saks.

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  4. Anonymous says:
    2 August 2008 at 9:52 am

    True! I think that is meant as a general statement about designer perfumes though, not the ultra luxe lines like Armani Prive.

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  5. Anonymous says:
    2 August 2008 at 9:57 am

    Orange Alhambra? I found it a bit boring, actually. I quite liked the Vetiver Babylone, but these cheaper Prives seem a little tame to me, compared to Bois d'Encens and Ambre Soie.

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  6. Anonymous says:
    2 August 2008 at 10:09 am

    Thank you, thank you! I'm thrilled to hear I needn't be lemming it. I really like Vetiver Babylone very much — it's my favorite in the line after the Bois d'Encens. Haven't tried the Rose Alexandrie, either.

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  7. Anonymous says:
    2 August 2008 at 12:10 pm

    Their cosmetic products are excellent, great reviews on MUA.

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  8. Anonymous says:
    2 August 2008 at 2:33 pm

    I spotted this article in The Times today and wondered if it would pop up on the site shortly and there it is! The recent thread about Kerry Katona's latest launch is very germane to this topic…

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  9. Anonymous says:
    2 August 2008 at 9:15 pm

    Thanks Lavinia!

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  10. Anonymous says:
    2 August 2008 at 9:15 pm

    Yes, LOL…but it doesn't look like the celeb scents are slowing down in any way, does it?

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