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Charm by All My Children ~ new perfume

Posted by Robin on 7 April 2008 43 Comments

All My Children Charm fragrance

Kendall Hart, a character on the daytime soap opera All My Children (Pine Valley! She's Erica Kane's daughter!), will launch a new fragrance, Charm, this month:

Let Kendall Hart cast a spell on you with her new fragrance. Charm! is a magical and intoxicating blend of minty, crisp bergamot, exotic, sensual star orchid and deep, warm white cedar. Give in to the spell of fantasy and reality combined, Charm! is as undeniably magical as the life of its creator!

Ms. Hart also has a new book by the same name, the result of her decision to "try a little creative writing as a distraction from the pain of her husband Zach’s sudden (and of course mysterious) disappearance" (see the New York Times). Got it? Charm goes on sale later this month at Sears. (first quote via abctvstore.seenon.com)

Update: Additional notes for Charm by All My Children, which is described as a "sugar floral", include black currant, grapefruit and sugar cane. It will be available in 50 and 100 ml and in matching body products. (via wwd)

Filed Under: new fragrances
Tagged With: all my children, celebrity perfumes, movies and tv

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43 Comments

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  1. Anonymous says:
    7 April 2008 at 10:29 am

    oh god.. this sounds like a headache in a bottle!
    and a cheap looking bottle at that!

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  2. Anonymous says:
    7 April 2008 at 10:49 am

    The packaging seems perfect for the debut scent from a fictional soap opera character 🙂

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  3. Anonymous says:
    7 April 2008 at 12:16 pm

    Makes celeb scents — featuring actual, real people — suddenly seem like the very height of sophistication and legitimacy! What WILL they think of next? Come to think about it, I don't want to know. ;-D

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  4. Anonymous says:
    7 April 2008 at 12:34 pm

    Wait… so she's not even a real person? Is there anything actually *in* the bottle?

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  5. Anonymous says:
    7 April 2008 at 1:03 pm

    I agree. Let's make a new contest. The worst & cheapest new launches. Who starts ?

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  6. Anonymous says:
    7 April 2008 at 1:12 pm

    OK, I have been lurking for some months, but this one I can't resist. What about Marge Simpson, maybe Eau de Soie Jaune? The bottle would be no worse than the Gwen Stefani kewpie doll idea. Maybe it could have one of those squeeze sound modules that plays every time you spray with different Marge Simpson sayings. And of course it would have to smell cartoon-y, but there are so many fragrances out there that already do….

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  7. Anonymous says:
    7 April 2008 at 1:14 pm

    Robin, so true!

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  8. Anonymous says:
    7 April 2008 at 1:16 pm

    But now we don't need a contest, LOL — what could possibly top this?

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  9. Anonymous says:
    7 April 2008 at 1:17 pm

    Yes!! Scents for all the Simpsons, with those doll-cap thingies like the Gwen Stefanis. They'd sell, too, I bet.

    And welcome!

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  10. Anonymous says:
    7 April 2008 at 1:18 pm

    Hey, watch who you're calling “not even a real person” — she's a published author! Next thing, you'll be telling me Pine Valley is not “a real place”.

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  11. Anonymous says:
    7 April 2008 at 1:28 pm

    Where's my royalty check, lol.

    Thanks for the welcome!

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  12. Anonymous says:
    7 April 2008 at 1:34 pm

    E. that is a true eau faux !

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  13. Anonymous says:
    7 April 2008 at 1:50 pm

    Hey, now at least when they launch, you can sue for royalties 🙂

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  14. Anonymous says:
    7 April 2008 at 1:52 pm

    Ha! Did not mean to tread on toes. I think I am out of touch – now that I've read the NYT article, I see that this is not a first. One doesn't even have to be a live person to be famous for 15 minutes. If nonpersons get to have fragrances, I vote for Rei Toei, the idoru from William Gibson's novel, getting her own scent.

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  15. Anonymous says:
    7 April 2008 at 1:54 pm

    Gosh! Do you think her book is full of exclamation marks! The ad writers must have been truly desperate!

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  16. Anonymous says:
    7 April 2008 at 2:22 pm

    Perfumes for the characters of ATWT would probably sell well..

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  17. Anonymous says:
    7 April 2008 at 2:44 pm

    And heavy on the regret —

    Good one!

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  18. Anonymous says:
    7 April 2008 at 2:45 pm

    ATWT???

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  19. Anonymous says:
    7 April 2008 at 2:54 pm

    This looks hideous. C'mon Sears, you can do better than this!

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  20. Anonymous says:
    7 April 2008 at 3:06 pm

    “As the World Turns”. Old soap from when I was a girl.

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  21. Anonymous says:
    7 April 2008 at 4:07 pm

    I am a little embarrassed to say that I actually saw a scene on “All My Children” where they were talking about making the fragrance (I mean in the fictional world of the show). It was playing on one of the TVs at the gym, and there I was on the stairclimber, and since all the televisions are subtitled, I didn't need to be listening–I had something on my iPod, I don't remember what–to follow the story. Not that I particularly wanted to, but if you've ever been in that situation, with a half-dozen televisions in front of you as you do the most boring thing on Earth, you know how it is.
    As far as I could tell, the women in the scene were employees at or owners of a cosmetics company, one that had been started by someone home-brewing lip gloss on her stove (shades of Hard Candy). One of the characters was describing the construction of a perfume to the others, talking about top notes and base notes and such, and then (I wish I were kidding) they began stuffing things into a blender. “Lemongrass for a top note! And rose petals for the heart note!”
    Seriously.
    I pretty much tuned it out after that.
    That bottle and box are just about the cheapest-looking things I've ever seen. They wouldn't be out of place in one of those supermarket vending machine that dispenses cheap trinkets for the kiddies. But if the scent was made by tossing random botanicals into a blender, then I guess it fits.

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  22. Anonymous says:
    7 April 2008 at 4:29 pm

    As The World Turns indeed. It is an old soap running for over 50 years but still running and going strong, well as far as I know.

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  23. Anonymous says:
    7 April 2008 at 4:38 pm

    Pyramus for a while you were really into it. You remember a lot of details 😉

    I liked As The Worls Turns eventhough it could be extremely cheesy.. watching it relaxed me for some reason.

    Would love to know what Lucinda Walsh would choose as perfume. Don't know if she is still in the soap.

    Some decades ago I lived in Lisbon, Portugal for two years and I loved the Brazilian telenovellas and they were a great help with learning Portugese.

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  24. Anonymous says:
    7 April 2008 at 5:12 pm

    Aha…I'm only familiar with the lineup on whatever channel it was/is that had All My Children, One Life to Live & General Hospital.

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  25. Anonymous says:
    7 April 2008 at 5:32 pm

    If we buy it, do we get “drinks on thee 'ouse”?

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  26. Anonymous says:
    7 April 2008 at 5:38 pm

    The network would be ABC. I have my mom to thank for those high school memories (*cringes*).

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  27. Anonymous says:
    7 April 2008 at 5:48 pm

    I watched GH in the Luke and Laura era. That was a TV couple that really transcended the show, actually. Even guys at my school were watching. I am sure if they had launched his and hers Luke and Laura fragrances, it would have sold like crazy. I suppose the Calvin Klein or Diesel his/hers offerings are not so far off this idea.

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  28. Anonymous says:
    7 April 2008 at 6:21 pm

    Hilarious that “All My Children” is on the bottle. Would make a great gag gift at a perfume party.

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  29. Anonymous says:
    7 April 2008 at 7:26 pm

    The problem is that real people are going to buy this stuff, and sincerely. You don't know whether to cringe for them or get highly pissed off that the manufacturers of said liquid would be this disrespectful, this patronizing.

    I'd sooner buy a scent called George Jetson. Or Boris Badenov. At least there you can laugh at the joke.

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  30. Anonymous says:
    7 April 2008 at 7:34 pm

    Yes, thank you! And your mom!

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  31. Anonymous says:
    7 April 2008 at 7:35 pm

    I watched it then too…and for that matter, so did every person I knew. Hard to believe soap operas can compete today though, gosh, they were so sloooooooooooow!

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  32. Anonymous says:
    7 April 2008 at 7:36 pm

    Hey, this is no worse than buying any other celebrity scent, is it? I mean, it's the same kind of marketing.

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  33. Anonymous says:
    7 April 2008 at 8:32 pm

    Well, I'm not a fan of celeb scents, but I do think this is worse. Maybe it's easier to explain if you think about a different era. I mean, if people learned what Brigitte Bardot liked to wear and tried it as an homage to her sensuality, it's fans who admire someone choosing to explore her taste. But here women are not invited to identify with or admire a person–only to *buy a product AS IF it were actually used or favored by someone they might admire*–so:

    1–They're being asked to go along with a clear lie, pretending not only that Erica Kane's daughter exists but that this is something she “likes” and has “created” or “commissioned”…

    and

    2–They're not even meant to laugh at it as a clear fiction, like if the juice were called Jessica Rabbit or Minnie Mouse.

    So, step right up, pay your money and get your deliberate mockery here…

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  34. Anonymous says:
    7 April 2008 at 8:54 pm

    In a way I think it is worse to have a pretentious small house selling something not-so-special for outrageous amounts of money. It is the emperor's new clothes. However, I do remember reading somewhere that studies have shown people's satisfaction increases with the price they pay for [whatever]. As an analogy, I am all for 2-buck-chuck (i.e., cheap wine that is good and drinkable) if it is more enjoyable than a bottle of Dom.

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  35. Anonymous says:
    7 April 2008 at 9:04 pm

    Barton & Guestier Founders' Merlot–$10/ bottle for me–or even the great Chilean Concha y Toro, which comes in those four-packs!

    Inexpensive can be great. But not in the case of “Charm.” However much they want for it, put the same money into Yves Rocher and get real products and real delight.

    And totally with you on expense and pretense. And extortionate price-increases as if Joe Blow Niche House were the new Caron.

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  36. Anonymous says:
    8 April 2008 at 3:23 am

    How about his and her fragrances from Boris and Natasha, and a similar set with Rocky and Bullwinkle.
    Oh yeah, you can't forget about Beavis and Butthead, either ya know!

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  37. Anonymous says:
    8 April 2008 at 8:47 am

    Good ones!

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  38. Anonymous says:
    8 April 2008 at 8:36 pm

    How about eau de Jack Bauer? It could be called “Dammit! Dammit!” Gunsmoke, duct tape adhesive, fingerprint powder, and sweaty cell phone….

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  39. Anonymous says:
    8 April 2008 at 9:40 pm

    Had to google Jack Bauer — now I know 🙂

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  40. Anonymous says:
    18 April 2008 at 8:13 pm

    Didn't she have a fragrance once too? I can't remember.

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  41. Anonymous says:
    19 April 2008 at 7:40 am

    In 1999 Susan Lucci had this fragrance called “invitation” This one was a whole mess. One of my customers received as a gift from her boyfriend, I cannot remember ever smellng anything as bad it was back then.

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  42. Anonymous says:
    8 May 2008 at 9:10 am

    Great article! I bought this perfume and absolutely loved it! I was a little nervous because I've bought other perfumes online that I didn't care for, but this one is a keeper!

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  43. Anonymous says:
    8 May 2008 at 1:09 pm

    Glad your purchase worked out, and enjoy your perfume!

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