The rumor is true; singer Gwen Stefani has signed a deal with Coty and will launch her first perfume under her own brand label, L.A.M.B., in the fall of 2007:
“I love to collaborate—meaning I love to get my own way—and Coty is good about giving me that freedom,” she said. Stefani described the yet-to-be-named first fragrance, which will debut in fall 2007, as “classic.” (via cosmeticnews)
Update: see a review of Gwen Stefani L.A.M.B. L.