Italian perfume line i Profumi di Firenze will be holding a trunk show at Fred Segal, Santa Monica this weekend:

Please join us for our holiday trunk show at Fred Segal Studio in Santa Monica: Friday, December 8th, from 5 to 7pm; Saturday, December 9th, 12 to 5 and Sunday, December 10th, 12 to 5. Our all-natural perfumes are featured to lead the celebration of the overall, Studio-wide holiday theme of pomegranate.

Miryana Isabella Babic, the creative director of i Profumi di Firenze, will be making in store appearances to help you select from an enchanting range of 16th century Renaissance nobility's scents that include Catherine de Medici's secret perfume recipe. Beautiful gift sets exclusive to Fred Segal will be available for purchase.

During the Renaissance, the pomegranate’s reputation as a powerful aphrodisiac made its flowers a highly coveted fragrance ingredient. i Profumi di Firenze has created two love potions with this voluptuous fruit: Melograno Selvatico and Acqua Chiara. Both are perfect for this season’s black tie seductions or nuzzling by the fire. Come join in on the festivities when we quaff the fruit of the festive season with Pom tea and Pom martinis.