Sean "Diddy" Combs was to ring the bell that opens the New York Stock Exchange yesterday morning, but was detained by traffic and missed the opportunity. No matter: Unforgivable is now the no. 1 selling men's fragrance in the country:

According to The NPD Group, the fragrance has averaged $1.5 million in retail sales per week since its February launch, more than double the business of a typical launch. Sources estimate the brand will reach $20 million in retail sales by the end of June. "It's official now — we are 200 percent above plan and Unforgivable is flying out of the stores," said Combs.

(via Women's Wear Daily)